A European Union event @MIDEM 2017 on 8 JUNE 2017, 12:15, EU PAVILION.

Thursday, June 8, 2017 —  Under embargo until 8 June 2017, 10h00 CET.

You are invited to a dedicated session for journalists at MIDEM on 8 June 2017, 12h15, at the EU Pavilion, Worldwide Village – Palais 3. Come and join us to discover how the European Union empowers the music sector.

On 8 June, the EU will proudly announce its partnership with streaming platforms Deezer, Spotify and Soundsgood to promote Europe's musical diversity. Through ‘Music Moves Europe’, an EU initiative in support of Europe’s music sector, the European Commission and its partners are stepping up their efforts to boost and promote a musically-thriving and competitive Europe.

The Press Briefing will feature:

  • Michel Magnier, Director, Culture and Creativity, DG EAC, European Commission;
  • Jean-Baptiste Gourdin, Chef de service, Adjoint au Directeur Général, Direction générale des médias et des industries culturelles (DGMIC), Ministère de la Culture, France;
  • Corinne Sadki, Head of Institutional Relations, Le Bureau Export, and Chairperson for EMEE;
  • Marine Elgrichi, Head of Public Policy, Spotify;
  • Ludovic Pouilly, Institutional & Music Industry Relations, Deezer;
  • Yvan Boudillet, Entertainment Lead, StartupSesame, and President, TheLynk

Music is one of the most popular forms of art, widely consumed, and a vibrant expression of Europe's cultural diversity. It also contributes significantly to Europe's economy. The music sector generates revenues of over €25 billion per year and employs more people than the film industry.

In recent years, technological change has brought about radical shifts in the music industry. Digitalisation and the online distribution have altered revenue streams, reshaped business models and led to new consumption patterns. This created new challenges both within the sector and for consumers.

Programme of the day

At 11 am, during a panel discussion, major music industry actors will be exploring the challenges and opportunities offered by online and offline distribution of music as well as improving the visibility of European artists or ensuring better cross-border access to streaming services for audiences (see programme and speakers in the attached document).

At noon you will have the opportunity to discover the new ‘European playlists', curated by EMEE, the European Music Export Exchange Network. These playlists serve as a pilot to illustrate how streaming can contribute to the promotion of Europe’s extremely wide and varied musical repertoire across national borders and beyond. Furthermore, you will witness the launch of ‘Europe’s Perfect Playlist’ Challenge - an initiative that invites interested users of online music platforms to co-create and share their own playlist.

At 3 pm, StartupSesame, Europe’s largest alliance of tech events, will introduce you to promising start-ups in the field of ‘Music Recommendation’ and ‘Music Data’. The 5 chosen start-ups in the field of ‘Music Recommendation’ have been selected due to their sustainable business model that has the potential to foster European cultural diversity and 3 ‘Music Data’ start-ups were chosen based on transparency driven criteria, their cross-platform implementation as well as their artist-oriented approach. These 8 selected projects will pitch their business models on the day.

Music Recommendation:

Musimap (Belgium) 

TrackRecord AI by Pinyal (Germany)                       

Radioooo (France)                       

Requestify (Norway)

Soundsgood (France)

Music Data:

Blokur (UK)

Viberate (Slovenia)

Warm (Denmark)


Please RSVP by 7 June 2017. Contact in Cannes for journalists: William Hammer, ICF Mostra, Tel+ 32476/26.75.87 , email: